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Naisthika Tech Pvt Ltd

Step 1: Define Your Goals

Before you spend money on an email marketing tool or type out that first email, you must identify your goals. Ask yourself:

What do I want these subscribers to ultimately do after joining my list?
What will convince them to join your list?
What will you share on a regular basis to keep them interested?
What will convince them to buy what you’re selling?

E-mail marketing

Advantages of Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. A crucial part of digital marketing, the email-marketing informs the prospective clients about targeted products and services, influencing many of them to respond and enhancing thereby chances of their buying the product or service.

For eCommerce businesses, email marketing lets you sell products, recover abandoned carts, and increase lifetime value.
Small business owners can use email marketing to maintain brand awareness and build relationships over time.
Email marketing is great for SaaS companies to turn subscribers into free trial users, and free trials into paying customers.
Bloggers and publishers use email marketing to drive traffic to their websites and affiliate links, which means more revenue.
Enterprise clients can scale their email marketing plan to reach thousands or even millions of customers at once.

Step 2: Choose an Email Service Provider

To write effective marketing emails, you need to know who you’re talking to. Are you reaching out to loyal customers or trying to win over new prospects? Understanding your audience’s age, location, interests, and buying habits will affect how you approach them in your messages. Once you know your target audience, tailor your message to them. With these goals in mind, you can choose the tools you’ll use to implement your strategy. The first thing you need is an email service provider (ESP). An ESP will provide the tools you need to create, send, and manage email campaigns to your audience. Choosing the right email marketing software with the features you need can keep costs manageable. I’ll go over some cost-effective options for email marketing software below: